The Brand Engine

Paid ads can buy attention.
But only your brand can make it stick.

Your marketing shouldn't carry the whole load.

Learn how a strong brand closes the sale before your sales team even walks in.

What if your brand could do the heavy lifting?

Imagine this:

You wake up one day and realize your marketing spend has dropped, but your leads haven’t.

Your proposals are getting accepted without you needing to pitch too hard.

Your brand starts attracting the kind of clients you've always wanted to work with.

That’s the power of branding right there.

But most people treat branding like a logo. Or a website. Or a tagline.

Big mistake.

The truth?

Design without strategy is decoration.

Strategy without structure is chaos.

The Brand Engine is a simple, practical system to help you build a solid brand foundation — whether it’s for your own business or your client’s.

When done right, you can build a brand that not only stands out but also outlives its founder.

You don’t need to be an agency. You don’t need a big team. You just need to learn how real brand strategy works (and how to actually apply it).

What the course looks like

Who is this for?

If you're a:

• Founder who’s tired of being the best-kept secret
• Marketer who wants to stop fighting for attention and start building loyalty
• Freelancer looking to offer high-ticket strategy as a service
• Designer tired of making pretty things that don’t convert

Then this is for you.

What you’ll learn

Module 1: Introduction to Brand Strategy

Learn what a brand really is (spoiler: it’s not your logo) and why strategy is the foundation of everything. This module sets the tone with a clear roadmap and quizzes to bust common myths.

Module 2: Brand Foundations – Vision, Mission & Purpose

Clarify what your brand stands for, where it’s going, and why it exists in the first place. Craft a vision that inspires, a mission that delivers, and a purpose that connects.

Module 3: Story & Values – The Brand’s DNA

Your messy beginnings are your magic. This module helps you turn them into a story worth sharing. You’ll also define core values that go beyond buzzwords and align them with your brand’s purpose.

Module 4: Identifying Your Audience – People & “Planet”

Get laser-focused on who you're serving and why they care.
Build real personas and extract insights that drive relevance and empathy.

Module 5: Brand Personality & Voice – Bringing Your Brand to Life

Time to humanize your brand. Define its personality, tone, and essence in a way people feel.
You’ll even discover your brand’s spirit animal (yes, really).

Module 6: Analysis – SWOT and Finding the Gaps

Diagnose your brand's strengths, weaknesses, and what’s missing in the market. Bridge the gap between how you see your brand and how others actually experience it.

Module 7: Brand Positioning & USP – Standing Out on Purpose

Positioning is about owning space in people’s minds. This is where clarity meets creativity. Craft your positioning, USP, tagline, and promise that make your brand unforgettable.

Module 8: Brand Experience – Bringing Strategy to Life Across Touchpoints

Your brand isn’t just what you say — it’s what people feel across every interaction. Learn to align design, messaging, and internal culture with your strategy.

Module 9: The Art of Stupidpreneurship – Keeping It Real & Fun

Break rules with purpose. This module celebrates boldness, humor, and human connection. Mistakes? Good. They’re how memorable brands are made.

Module 10: From Strategy to Action – Implementing Your Brand Strategy

No more theory — this is where you bring it all together.
Turn your strategy into action with a 90-day plan and a brand playbook you can actually use.

Real Results. Real Data.

Companies that follow a solid brand strategy:

• Cut their CAC by up to 52%
• Double to triple their LTV
• See ROMI jump from 3.5x to 8.2x

Why?

Because when your brand is clear, consistent, and compelling, people trust you faster.

And trust converts.

Meet your instructor

Hey, I’m Shashank SN — but you might know me as The Stupidpreneur.

I’ve helped over 150 companies build brands that stand out and sell smart.

From startups to scale-ups, I’ve been in the trenches helping brands go from forgettable to unforgettable.

I used to lead branding at GUVI HCL, and I’ve also built and scaled my own ventures like Happy Beginnings and El Mejor.

With over 6 years of hands-on experience and 100+ talks delivered, I teach branding with zero fluff and a lot of real-world grit.

You might’ve seen me on Explore with Epaphra or Epic Life Tamil. Or maybe you’ve just stumbled onto my free daily newsletter — where I dish out branding insights every morning.

Either way, if you’re ready to stop winging it and start building a brand that works as hard as you do — this course is for you.

What you get

• Full course access to 6+ hours of no-fluff, beginner-friendly video lessons
• The Brand Strategy Worksheet — your blueprint to apply what you learn

Stop guessing. Start building.

Enroll now and build a brand that attracts, converts, and scales.