The Positioning Playbook

Most founders don’t have a marketing problem — they have a positioning problem.

The Positioning Playbook gives you 5 battle-tested frameworks to build a brand that commands premium pricing and clarity. Learn how to define your unique category, craft believable promises, build a consistent brand voice, find your “onlyness,” and map your customer’s emotional journey from hell to heaven — all in one powerful toolkit.

Created by Shashank SN, a branding expert and founder of Stupidpreneur, who’s helped 150+ brands grow from invisible to unforgettable, this playbook is not theory — it’s real-world strategy.

In under an hour, you’ll walk away with messaging that sticks, positioning that sells, and clarity that scales.

Whether you’re a founder, marketer, or freelancer — if you want to stop explaining what you do and start owning your category, this is where you begin.