A Practical Guide to Building Brands People Remember

Ever wondered why some brands stick in your head like that one catchy jingle?
It’s not magic. It’s branding done right.

This guide is your shortcut — no jargon, no fluff. Just real stories, simple frameworks, and examples straight from India’s most loved brands. You’ll learn:

• Why branding is more than a logo (and why your cousin’s “cool” font won’t cut it)
• How to make people remember, trust, and talk about your brand
• The only three philosophies you need (spoiler: courage, simplicity, and being human)
• Step-by-step questions to find your brand’s mission, vision, and voice
• How to measure if your brand actually works (without a PhD in analytics)

I’ve built 13 companies (and survived a few disasters).
This is the stuff that works in the real world, not just in boardrooms.

If you want your brand to be more than just another name.
If you want it to mean something
This is for you.