Brand Strategy Worksheet

Let’s be honest — most brand strategy templates feel like corporate homework. This one doesn’t.

This is a 29-page battle-tested brand strategy worksheet designed for founders, freelancers, and weird idea-makers who are tired of jargon and want to actually build a brand that works — not just one that looks good on a pitch deck.

Inside, you’ll define your brand’s purpose, personality, positioning, and voice using prompts that don’t suck. From your origin story to your market advantage, from customer insight to tone of voice — this template gives you structure without killing your style.

It’s the same framework I’ve used with 150+ brands (yes, even the ones that ghosted me and came back 6 months later).

Use it solo. With a team. Or with ChatGPT. Just don’t let your brand sit in a folder.

This isn’t an aesthetic file.
This is your brand’s cheat code.